Site Promotional Tools: Off Line Strategies
OK. Put down the mouse and back slowly away from the keyboard. Oh, you can continue to read, but one of the site promotion tools that often get overlooked has nothing to do with the Internet, so let’s think offline for a moment.
Beyond all of the meaningful online tools at your disposal to assist in promoting your website there lies an equally impressive number of off site tools that you may have never considered.
Business Cards - This tool provides a means of presenting both Internet location and an email connection. As the Internet has progressed so too has the ease of connection via email.
Stationary - Make sure all your business stationary carries your Internet address as well as email contact.
Promotional Gifts - From key chains to promotional pens, window stickers to Frisbees, your web address should always have a prominent place.
Print, Audio and Video Advertising - It’s not enough to simply place a phone number and address in your advertising. If you have a website you may discover it is actually more important to place your web address in the advertising that other traditional contact information. The Internet provides a sense of window shopping, and potential customers may be more inclined to visit your website than they are to pick up the phone and give you a call.
Receipts - When sending ordered product you should make sure you place sufficient contact information on invoices and receipts that you would normally enclose in the package. You might also consider ordering boxes with pre-printed Internet information or applying business stickers where applicable.
Catalogue - It is not uncommon to find business catalogues (either print or online) contain phone number and Internet contact information on EVERY page. That may seem like overkill, but it can be done in such a way as to be acceptable, and your potential customer will appreciate not having to do a lot of searching to find out how to find you.
Magnetic Car Panels - Many businesses have discovered a convenient billboard through the use of magnetic panels that attach to the side of company vehicles. The use of a website address in this manner is almost like free advertising - and the magnetic sheets are easily moved from one vehicle to the next.
Company Wardrobe - If you have shirts made for your employees that provide your company name you should consider having them ‘completed’ with your website address.
There are many site promotion tools that are specifically online tools; this article should encourage you to consider every option in site promotion - including those tools not located in cyberspace.
Technorati Tags: Promotion, bussiness
Popularity: 23% [?]
February 28th, 2007 at 10:33 am
As’kum Aida.. link saya dah bertukar kepada yang lain. Kalo x keberatan boleh tukar kepada www.imoimora.com.
Mekasih.
P/S: Lawat2 la blog saya ye
March 3rd, 2007 at 1:19 am
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May 5th, 2007 at 1:18 am
asmkm Aida, how r u? Shueqry here..
well, that is correct.. i really appreciate that post. As internet business owner, we should not abandon the traditional promo strategy. With this strategies outlined by you, other people will see any internet business as a REAL business.
Thanks for the good, inspiring info from You.
June 7th, 2007 at 1:48 am
hi aida ..
ermm ..nice web. its blog or totally develop by urself ?
if u dun mind to answer it. pls write to me at cernerx@yahoo.com.
u did direct selling ? i read some of ur articles here.
seem like u r direct selling women thru internet as a
promotion strategies.
June 28th, 2007 at 12:12 am
thanks imo, i’m gonna take note 4 that..
thank u shukery …
Anno, ‘m gonna think bout it ok
asura, actually i was develop this website wif my friend
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